BMW NextGen 2020 

Next Level Virtual Productio with AR.

scope: Environment Design / Pre-Camera / Editing / Animation 

Agency: Elastique. GmbH ⬏

Client: BMW Group ⬏

Software: Cinema 4D / Octane / Unreal Engine / Premiere

Year: 2020

: As part of BMW's #NEXTGen2020, Elastique. revolutionized virtual production technology, applying it to create groundbreaking product communication. By blending virtual environments with a physical stage and incorporating augmented reality, they crafted iconic communication and introduced innovative ways to present products.

AWARDS: IF Design Award Gold, 2021 / CRESTA 1x Silver, 2x Bronze, 2021 / Red Dot Best of the Best, 4x Red Dot, 2021 / ADC 2x Gold, 1x Silver, 2x Bronze, 1x Award, 2021