


BMW NextGen 2020
Next Level Virtual Productio with AR.
scope: Environment Design / Pre-Camera / Editing / Animation
Agency: Elastique. GmbH ⬏
Client: BMW Group ⬏
Software: Cinema 4D / Octane / Unreal Engine / Premiere
Year: 2020
: As part of BMW's #NEXTGen2020, Elastique. revolutionized virtual production technology, applying it to create groundbreaking product communication. By blending virtual environments with a physical stage and incorporating augmented reality, they crafted iconic communication and introduced innovative ways to present products.
AWARDS: IF Design Award Gold, 2021 / CRESTA 1x Silver, 2x Bronze, 2021 / Red Dot Best of the Best, 4x Red Dot, 2021 / ADC 2x Gold, 1x Silver, 2x Bronze, 1x Award, 2021