BMW Group – 
Trade Fair 

New design for the trade fair media coverage.

Scope: Animation / Shading / Modeling  

Agency: Elastique. GmbH ⬏

Client: BMW Group ⬏

Software: Cinema 4D / Octane / After Effects 

Year: 2019 - 2021

: The challange was to find a new visual motion design style which transports BMW's claim »sheer driving pleasure« aka »JOY« to the visitors of the trade fair.
With a completely new approach we kept our focus on the feeling of the brand insted of showing facts, numbers and products. We created animated, hyperrealistic statements putting exterior and interior materials of the car on the scene. Also the technical setup gave us the opportunity to curate a 15 minute show with relaxing and dynamic parts, using motion design, lights, music- and sounddesign to create an immerisve experience of »JOY«.

: The important design study »BMW Concept 4«, which was eagerly awaited by visitors, was successfully integrated in the exhibition show. The result is a unique visual animation language for BMW, which performed very well in visitor surveys and at the same time differs from many other automotive motion design appearances.